Managing Cross-Functional Cooperation for New Product Development Success

This article focuses on conditions that make cross-functional cooperation in new product development projects more or less productive. We investigate 40 NPD projects in the consumer electronics and pharmaceuticals industries in which R&D and marketing played key roles. We find that the contribut...

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Bibliographic Details

Published in:	Long range planning Vol. 44; no. 1; pp. 26 - 41
Main Authors:	Gemser, Gerda, Leenders, Mark A.A.M.
Format:	Journal Article
Language:	English
Published:	London Elsevier Ltd 01.02.2011 Elsevier Pergamon Press Inc
Subjects:	Abteilung Cooperation Elektronikindustrie Erfolgsfaktor Kooperation Market strategy Pharmaindustrie Product development Produktentwicklung Project management R&D Research & development Studies Success
ISSN:	0024-6301, 1873-1872
Online Access:	Get full text
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