Identifying influential and susceptible members of social networks

Identifying social influence in networks is critical to understanding how behaviors spread. We present a method that uses in vivo randomized experimentation to identify influence and susceptibility in networks while avoiding the biases inherent in traditional estimates of social contagion. Estimatio...

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Bibliographic Details
Published in:	Science (American Association for the Advancement of Science) Vol. 337; no. 6092; p. 337
Main Authors:	Aral, Sinan, Walker, Dylan
Format:	Journal Article
Language:	English
Published:	United States 20.07.2012
Subjects:	Adolescent Adult Child Child, Preschool Female Friends - psychology Humans Infant Infant, Newborn Leadership Local Area Networks Male Peer Group Psychological Techniques Randomized Controlled Trials as Topic - methods Social Identification Social Networking Young Adult
ISSN:	1095-9203, 1095-9203
Online Access:	Get more information
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