How customers cope with service failure? A study of brand reputation and customer satisfaction
In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship...
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| Veröffentlicht in: | Journal of business research Jg. 68; H. 3; S. 665 - 674 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Journal Article |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Elsevier Inc
01.03.2015
Elsevier Sequoia S.A |
| Schlagworte: | |
| ISSN: | 0148-2963, 1873-7978 |
| Online-Zugang: | Volltext |
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| Abstract | In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model. |
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| AbstractList | In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model. In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model. All rights reserved, Elsevier |
| Author | Sarkar Sengupta, Aditi Krishnan, Balaji C. Balaji, M.S. |
| Author_xml | – sequence: 1 givenname: Aditi surname: Sarkar Sengupta fullname: Sarkar Sengupta, Aditi email: aditisarkar@ibsindia.org organization: Department of Marketing and Strategy, ICFAI Business School, IFHE University, Hyderabad, Andhra Pradesh 501 203, India – sequence: 2 givenname: M.S. orcidid: 0000-0002-6003-7644 surname: Balaji fullname: Balaji, M.S. email: makambalaji77@gmail.com organization: Department of Marketing, Taylor's University, Taylor's Business School, Subang Jaya, Selangor 47500, Malaysia – sequence: 3 givenname: Balaji C. surname: Krishnan fullname: Krishnan, Balaji C. email: krishnan@memphis.edu organization: Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, The University of Memphis, Memphis, TN 38152, USA |
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International Journal of Conflict Management doi: 10.1108/10444061211199322 – volume: 62 start-page: 775 issue: 8 year: 2009 ident: 10.1016/j.jbusres.2014.08.005_bb0050 article-title: Satisfaction with service recovery: Perceived justice and emotional responses publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2008.09.015 |
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| Snippet | In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by... |
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| SubjectTerms | Air travel Airline industry Brand image Brand reputation Brands Business reputation Client satisfaction Consumer behavior Consumers Coping Coping mechanism Coping strategies Customer satisfaction Customer services Customers Experimental design Public relations Reputations Satisfaction Service failure Studies |
| Title | How customers cope with service failure? A study of brand reputation and customer satisfaction |
| URI | https://dx.doi.org/10.1016/j.jbusres.2014.08.005 https://www.proquest.com/docview/1640743054 https://www.proquest.com/docview/1667353317 |
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