How customers cope with service failure? A study of brand reputation and customer satisfaction

In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship...

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Veröffentlicht in:Journal of business research Jg. 68; H. 3; S. 665 - 674
Hauptverfasser: Sarkar Sengupta, Aditi, Balaji, M.S., Krishnan, Balaji C.
Format: Journal Article
Sprache:Englisch
Veröffentlicht: New York Elsevier Inc 01.03.2015
Elsevier Sequoia S.A
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ISSN:0148-2963, 1873-7978
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Abstract In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model.
AbstractList In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model.
In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the relationship between severity of service failure and coping strategies, customer satisfaction and behavioral intentions under different conditions. We conducted an experimental study in an airline travel context. The data supports the proposed model. All rights reserved, Elsevier
Author Sarkar Sengupta, Aditi
Krishnan, Balaji C.
Balaji, M.S.
Author_xml – sequence: 1
  givenname: Aditi
  surname: Sarkar Sengupta
  fullname: Sarkar Sengupta, Aditi
  email: aditisarkar@ibsindia.org
  organization: Department of Marketing and Strategy, ICFAI Business School, IFHE University, Hyderabad, Andhra Pradesh 501 203, India
– sequence: 2
  givenname: M.S.
  orcidid: 0000-0002-6003-7644
  surname: Balaji
  fullname: Balaji, M.S.
  email: makambalaji77@gmail.com
  organization: Department of Marketing, Taylor's University, Taylor's Business School, Subang Jaya, Selangor 47500, Malaysia
– sequence: 3
  givenname: Balaji C.
  surname: Krishnan
  fullname: Krishnan, Balaji C.
  email: krishnan@memphis.edu
  organization: Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, The University of Memphis, Memphis, TN 38152, USA
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Issue 3
Keywords Brand reputation
Service failure
Coping mechanism
Experimental design
Customer satisfaction
Airline industry
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Snippet In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by...
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SubjectTerms Air travel
Airline industry
Brand image
Brand reputation
Brands
Business reputation
Client satisfaction
Consumer behavior
Consumers
Coping
Coping mechanism
Coping strategies
Customer satisfaction
Customer services
Customers
Experimental design
Public relations
Reputations
Satisfaction
Service failure
Studies
Title How customers cope with service failure? A study of brand reputation and customer satisfaction
URI https://dx.doi.org/10.1016/j.jbusres.2014.08.005
https://www.proquest.com/docview/1640743054
https://www.proquest.com/docview/1667353317
Volume 68
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