APA (7th ed.) Citation

Sarkar Sengupta, A., Balaji, M., & Krishnan, B. C. (2015). How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of business research, 68(3), 665-674. https://doi.org/10.1016/j.jbusres.2014.08.005

Chicago Style (17th ed.) Citation

Sarkar Sengupta, Aditi, M.S Balaji, and Balaji C. Krishnan. "How Customers Cope with Service Failure? A Study of Brand Reputation and Customer Satisfaction." Journal of Business Research 68, no. 3 (2015): 665-674. https://doi.org/10.1016/j.jbusres.2014.08.005.

MLA (9th ed.) Citation

Sarkar Sengupta, Aditi, et al. "How Customers Cope with Service Failure? A Study of Brand Reputation and Customer Satisfaction." Journal of Business Research, vol. 68, no. 3, 2015, pp. 665-674, https://doi.org/10.1016/j.jbusres.2014.08.005.