A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type

► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in commercial setting. ► Effect sizes of relationships are high when studies conduct in student setting. ► Suggestions are given to both researchers...

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Vydáno v:International journal of information management Ročník 31; číslo 6; s. 572 - 581
Hlavní autoři: Wu, Kewen, Zhao, Yuxiang, Zhu, Qinghua, Tan, Xiaojie, Zheng, Hua
Médium: Journal Article
Jazyk:angličtina
Vydáno: Kidlington Elsevier Ltd 01.12.2011
Elsevier
Elsevier Science Ltd
Témata:
Acceptance
Adoption of innovations
Construction
Consumers
Context
Electronic commerce
Exact sciences and technology
Information and communication sciences
Information policy
Information science. Documentation
Information technology
Internet
Library and information science. General aspects
Mathematical models
Meta analysis
Moderator analysis
On-line systems
Online
Sciences and techniques of general use
Students
Studies
TAM
Technology
Technology Acceptance Model
Technology adoption
Technology utilization
Trust
Use and user studies. Information needs
User behavior
Moderator analysis
TAM
Technology acceptance model
Meta analysis
Trust
Confidence
Use study
Metaanalysis
ISSN:0268-4012, 1873-4707
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Shrnutí:► Direct effect analysis suggests trust is an important variable influences IT adoption. ► Effect sizes of relationships are high when studies conduct in commercial setting. ► Effect sizes of relationships are high when studies conduct in student setting. ► Suggestions are given to both researchers and service providers. The technology acceptance model (TAM) has proven to be one of the most powerful theories to explain user's technology adoption. Among many external variables incorporated into TAM, trust is considered to be an important factor that influences the user's online behavior, especially in the e-commerce context. This study conducts a meta-analysis based on the previous TAM studies in an attempt to make well-grounded statements on the role of trust. Furthermore, the paper examines those TAM studies by considering moderating effects of subject type (students or non-students) and context type (commercial or non-commercial). Results indicate a significant influence of trust on TAM constructs. Moderating effects are found for most pair-wise relationships. The findings yield implications for both researchers and service providers.
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ISSN:0268-4012
1873-4707
DOI:10.1016/j.ijinfomgt.2011.03.004