Why display motion on packaging? The effect of implied motion on consumer behavior

Visual packaging elements play a crucial role in influencing consumer behavior in stores. Front of pack (FOP) formats frequently present images of the product in motion (i.e., implied motion), especially in food categories. Despite the popularity of implied motion in real-world business, little rese...

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Bibliographic Details
Published in:	Journal of retailing and consumer services Vol. 64; p. 102840
Main Authors:	Yu, Junwei, Droulers, Olivier, Lacoste-Badie, Sophie
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.01.2022 Elsevier
Subjects:	Attention Cognitive science Consumer behavior Evolutionary psychology Eye tracking Humanities and Social Sciences Implied motion Packaging Product evaluation Purchase Consumer behavior Purchase Implied motion Attention Product evaluation Packaging Evolutionary psychology Eye tracking consumer behavior eye tracking purchase attention packaging implied motion evolutionary psychology product evaluation Implied motion, Packaging, Eye tracking, Consumer behavior, Attention, Product evaluation, Purchase, Evolutionary psychology implied motion packaging eye tracking consumer behavior attention product evaluation purchase evolutionary psychology
ISSN:	0969-6989, 1873-1384
Online Access:	Get full text
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