Influence of Artificial Intelligence and Robotics Awareness on Employee Creativity in the Hotel Industry

The current literature in artificial intelligence and robotics awareness (AIRA) focused on the dark side of AIRA. Accordingly, this study sheds light on the positive effect of AIRA on employee creativity by exploring how and when hotel employees may take proactive behavior facing the threat of AI an...

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Bibliographic Details
Published in:Frontiers in psychology Vol. 13; p. 834160
Main Authors: Wang, Hui, Zhang, Han, Chen, Zhezhi, Zhu, Jian, Zhang, Yue
Format: Journal Article
Language:English
Published: Switzerland Frontiers Media S.A 01.03.2022
Subjects:
active learning
artificial intelligence and robotics awareness
employee creativity
locus of control
moderating multiple mediation model
Psychology
task crafting
employee creativity
moderating multiple mediation model
active learning
task crafting
artificial intelligence and robotics awareness
locus of control
ISSN:1664-1078, 1664-1078
Online Access:Get full text
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Summary:The current literature in artificial intelligence and robotics awareness (AIRA) focused on the dark side of AIRA. Accordingly, this study sheds light on the positive effect of AIRA on employee creativity by exploring how and when hotel employees may take proactive behavior facing the threat of AI and robotics to further stimulate creativity. Based on the work adjustment theory (TWA) and the locus of control theory, this study constructs a moderating multiple mediation model to explain the influence of AIRA on employee creativity, in which active learning and task crafting are used as mediating variables, and locus of control is used as moderating variable. Data collected from 264 employees in a Chinese hotel are used for empirical analysis. Results show that (a) AIRA indirectly positively affects employee creativity via active learning and task crafting and (b) Locus of control not only moderates the mediating effect of active learning between the relationship of AIRA and employee creativity but also moderates the mediating effect of task crafting between the relationship of AIRA and employee creativity. The theoretical and practical implications are discussed.
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This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Edited by: Daisy Mui Hung Kee, Universiti Sains Malaysia (USM), Malaysia
Reviewed by: Meng Kui Hu, Universiti Sains Malaysia (USM), Malaysia; Tek Yew Lew, Curtin University Sarawak, Malaysia
ISSN:1664-1078
1664-1078
DOI:10.3389/fpsyg.2022.834160