Knowledge and the Prediction of Behavior: The Role of Information Accuracy in the Theory of Planned Behavior

The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N = 79), environmental knowledge had no effect on energy conservation, and in Study 2 (N = 79), alcohol knowledge was unrelated...

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Vydané v:	Basic and applied social psychology Ročník 33; číslo 2; s. 101 - 117
Hlavní autori:	Ajzen, Icek, Joyce, Nicholas, Sheikh, Sana, Cote, Nicole Gilbert
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Philadelphia, PA Taylor & Francis Group 01.04.2011 Taylor & Francis Psychology Press
Predmet:	Accuracy Alcohol consumption Alcohol use Attitudes Behavior Biological and medical sciences Correlation analysis Drinking behavior Energy conservation Fundamental and applied biological sciences. Psychology Inappropriateness Information Knowledge Planned behaviour theory Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social attribution, perception and cognition Social psychology Theory of planned behavior Human Decision making Prediction Intention Behavior Knowledge Theory of planned behavior Perceived control Social cognition
ISSN:	0197-3533, 1532-4834
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Abstract	The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N = 79), environmental knowledge had no effect on energy conservation, and in Study 2 (N = 79), alcohol knowledge was unrelated to drinking behavior. Such disappointing correlations may result from an inappropriate focus on accuracy of information at the expense of its relevance to and support for the behavior. Study 3 (N = 85) obtained a positive correlation between knowledge and pro-Muslim behavior, but Study 4 (N = 89) confirmed the proposition that this correlation arose because responses on the knowledge test reflected underlying attitudes. Study 4 also showed that the correlation could become positive or negative by appropriate selection of questions for the knowledge test. The theory of planned behavior (Ajzen, 1991 ), with its focus on specific actions, predicted intentions and behavior in all four studies.
AbstractList	The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N = 79), environmental knowledge had no effect on energy conservation, and in Study 2 (N = 79), alcohol knowledge was unrelated to drinking behavior. Such disappointing correlations may result from an inappropriate focus on accuracy of information at the expense of its relevance to and support for the behavior. Study 3 (N = 85) obtained a positive correlation between knowledge and pro-Muslim behavior, but Study 4 (N = 89) confirmed the proposition that this correlation arose because responses on the knowledge test reflected underlying attitudes. Study 4 also showed that the correlation could become positive or negative by appropriate selection of questions for the knowledge test. The theory of planned behavior (Ajzen, 1991), with its focus on specific actions, predicted intentions and behavior in all four studies. [PUBLICATION ABSTRACT] The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N=79), environmental knowledge had no effect on energy conservation, and in Study 2 (N=79), alcohol knowledge was unrelated to drinking behavior. Such disappointing correlations may result from an inappropriate focus on accuracy of information at the expense of its relevance to and support for the behavior. Study 3 (N=85) obtained a positive correlation between knowledge and pro-Muslim behavior, but Study 4 (N=89) confirmed the proposition that this correlation arose because responses on the knowledge test reflected underlying attitudes. Study 4 also showed that the correlation could become positive or negative by appropriate selection of questions for the knowledge test. The theory of planned behavior (Ajzen, 1991), with its focus on specific actions, predicted intentions and behavior in all four studies. Adapted from the source document. The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N = 79), environmental knowledge had no effect on energy conservation, and in Study 2 (N = 79), alcohol knowledge was unrelated to drinking behavior. Such disappointing correlations may result from an inappropriate focus on accuracy of information at the expense of its relevance to and support for the behavior. Study 3 (N = 85) obtained a positive correlation between knowledge and pro-Muslim behavior, but Study 4 (N = 89) confirmed the proposition that this correlation arose because responses on the knowledge test reflected underlying attitudes. Study 4 also showed that the correlation could become positive or negative by appropriate selection of questions for the knowledge test. The theory of planned behavior (Ajzen, 1991 ), with its focus on specific actions, predicted intentions and behavior in all four studies.
Author	Ajzen, Icek Sheikh, Sana Joyce, Nicholas Cote, Nicole Gilbert
Author_xml	– sequence: 1 givenname: Icek surname: Ajzen fullname: Ajzen, Icek email: aizen@psych.umass.edu organization: University of Massachusetts-Amherst – sequence: 2 givenname: Nicholas surname: Joyce fullname: Joyce, Nicholas organization: University of Massachusetts-Amherst – sequence: 3 givenname: Sana surname: Sheikh fullname: Sheikh, Sana organization: University of Massachusetts-Amherst – sequence: 4 givenname: Nicole Gilbert surname: Cote fullname: Cote, Nicole Gilbert organization: University of Massachusetts-Amherst
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SubjectTerms	Accuracy Alcohol consumption Alcohol use Attitudes Behavior Biological and medical sciences Correlation analysis Drinking behavior Energy conservation Fundamental and applied biological sciences. Psychology Inappropriateness Information Knowledge Planned behaviour theory Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social attribution, perception and cognition Social psychology Theory of planned behavior
Title	Knowledge and the Prediction of Behavior: The Role of Information Accuracy in the Theory of Planned Behavior
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