Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research

Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of conjoint an...

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Bibliographic Details
Published in:	European journal of operational research Vol. 197; no. 1; pp. 340 - 348
Main Authors:	Karniouchina, Ekaterina V., Moore, William L., van der Rhee, Bo, Verma, Rohit
Format:	Journal Article
Language:	English
Published:	Amsterdam Elsevier B.V 16.08.2009 Elsevier Elsevier Sequoia S.A
Series:	European Journal of Operational Research
Subjects:	Applied sciences Bayesian analysis Choice-based conjoint analysis Conjoint analysis Conjoint analysis in operations management research Exact sciences and technology Firm modelling Mathematical programming Operational research and scientific management Operational research. Management science Operations management Operations research Product and service design Ratings-based conjoint analysis Ratings-based conjoint analysis Choice-based conjoint analysis Conjoint analysis in operations management research Product and service design Studies Product and service design Ratings-based conjoint analysis Conjoint analysis in operations management research Choice-based conjoint analysis Bayes estimation Operations research Similarity Trademark Modeling Open market Compatibility Service quality Mathematical programming
ISSN:	0377-2217, 1872-6860
Online Access:	Get full text
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