Towards sustainable consumption and production: Competitive pricing of modular products for green consumers

Concern for unsustainable development has peaked, and promoting and devising sustainable production and consumption is vital. Therefore, via an analytical model, we examine the impact of modularity and consumer sensitivity to sustainability on the pricing decisions of two competing firms. Consider a...

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Bibliographic Details
Published in:	Journal of cleaner production Vol. 142; pp. 4230 - 4242
Main Authors:	Ülkü, M. Ali, Hsuan, Juliana
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 20.01.2017
Subjects:	advertising Game theory issues and policy market share Mass customization Modularity prices production technology profits and margins supply chain Supply chain management Sustainability SCP SD Supply chain management Mass customization CE CSR Sustainability DfX ESG SSCM Modularity Game theory
ISSN:	0959-6526, 1879-1786
Online Access:	Get full text
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