Google Trends: Opportunities and limitations in health and health policy research

•Google Trends™ is used to study patterns of search engine queries worldwide.•Search data has diverse applications, from tracking influenza outbreaks to e-cigarette interest.•Dialogue with researchers still must address how queries are organised and coded. Web search engines have become pervasive in...

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Bibliographic Details

Published in:	Health policy (Amsterdam) Vol. 123; no. 3; pp. 338 - 341
Main Authors:	Arora, Vishal S., McKee, Martin, Stuckler, David
Format:	Journal Article
Language:	English
Published:	Ireland Elsevier B.V 01.03.2019 Elsevier Science Ltd
Subjects:	Customer services Health behaviours Health care policy Health policy Information Internet Policy analysis Search engines Social media Surveillance Trends Health behaviours Health policy Internet Social media
ISSN:	0168-8510, 1872-6054, 1872-6054
Online Access:	Get full text
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