Webcam-based online eye-tracking for behavioral research

Experiments are increasingly moving online. This poses a major challenge for researchers who rely on in-lab techniques such as eye-tracking. Researchers in computer science have developed web-based eye-tracking applications (WebGazer; Papoutsaki et al., 2016) but they have yet to see them used in be...

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Bibliographic Details
Published in:Judgment and decision making Vol. 16; no. 6; pp. 1485 - 1505
Main Authors: Yang, Xiaozhi, Krajbich, Ian
Format: Journal Article
Language:English
Published: Society for Judgment and Decision Making 01.11.2021
Cambridge University Press
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ISSN:1930-2975, 1930-2975
Online Access:Get full text
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Summary:Experiments are increasingly moving online. This poses a major challenge for researchers who rely on in-lab techniques such as eye-tracking. Researchers in computer science have developed web-based eye-tracking applications (WebGazer; Papoutsaki et al., 2016) but they have yet to see them used in behavioral research. This is likely due to the extensive calibration and validation procedure, inconsistent temporal resolution (Semmelmann & Weigelt, 2018), and the challenge of integrating it into experimental software. Here, we incorporate WebGazer into a JavaScript library widely used by behavioral researchers (jsPsych) and adjust the procedure and code to reduce calibration/validation and improve the temporal resolution (from 100–1000 ms to 20–30 ms). We test this procedure with a decision-making study on Amazon MTurk, replicating previous in-lab findings on the relationship between gaze and choice, with little degradation in spatial or temporal resolution. This provides evidence that online web-based eye-tracking is feasible in behavioral research.
ISSN:1930-2975
1930-2975
DOI:10.1017/S1930297500008512