Interactive voice assistants – Does brand credibility assuage privacy risks?

•Users prefer overall gains (value) over the perception of private data loss.•Brand credibility significantly moderates the relationship between VA features and the overall perceived value of VAs.•Higher Brand credibility reduces the perception of privacy risks.•Perceived privacy risks have a negati...

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Veröffentlicht in:	Journal of business research Jg. 139; S. 701 - 717
Hauptverfasser:	Jain, Shilpi, Basu, Sriparna, Dwivedi, Yogesh K, Kaur, Sumeet
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.02.2022
Schlagworte:	Brand credibility Hedonic Perceived privacy risk Perceived value Social Utility Voice assistants Social Utility Perceived privacy risk Brand credibility Voice assistants Perceived value Hedonic
ISSN:	0148-2963, 1873-7978
Online-Zugang:	Volltext
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