Interactive voice assistants – Does brand credibility assuage privacy risks?

•Users prefer overall gains (value) over the perception of private data loss.•Brand credibility significantly moderates the relationship between VA features and the overall perceived value of VAs.•Higher Brand credibility reduces the perception of privacy risks.•Perceived privacy risks have a negati...

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Vydáno v:	Journal of business research Ročník 139; s. 701 - 717
Hlavní autoři:	Jain, Shilpi, Basu, Sriparna, Dwivedi, Yogesh K, Kaur, Sumeet
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Elsevier Inc 01.02.2022
Témata:	Brand credibility Hedonic Perceived privacy risk Perceived value Social Utility Voice assistants Social Utility Perceived privacy risk Brand credibility Voice assistants Perceived value Hedonic
ISSN:	0148-2963, 1873-7978
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!