Interactive voice assistants – Does brand credibility assuage privacy risks?

•Users prefer overall gains (value) over the perception of private data loss.•Brand credibility significantly moderates the relationship between VA features and the overall perceived value of VAs.•Higher Brand credibility reduces the perception of privacy risks.•Perceived privacy risks have a negati...

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Bibliographic Details

Published in:	Journal of business research Vol. 139; pp. 701 - 717
Main Authors:	Jain, Shilpi, Basu, Sriparna, Dwivedi, Yogesh K, Kaur, Sumeet
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.02.2022
Subjects:	Brand credibility Hedonic Perceived privacy risk Perceived value Social Utility Voice assistants Social Utility Perceived privacy risk Brand credibility Voice assistants Perceived value Hedonic
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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