Consumer segmentation within the sharing economy: The case of Airbnb

The sharing economy is a global phenomenon with rapid growth potential. While research has begun to explore segmentation between users and non-users, only limited research has looked at consumer segmentation within sharing economy services. In this paper, we build on this research gap by investigati...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research Jg. 88; S. 187 - 196
Hauptverfasser:	Lutz, Christoph, Newlands, Gemma
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.07.2018
Schlagworte:	Airbnb Consumer preference Consumer segmentation Content analysis Sharing economy Survey Survey Airbnb Consumer segmentation Consumer preference Sharing economy Content analysis
ISSN:	0148-2963, 1873-7978
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!