Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic: An Extended UTAUT2 Model for Online Theater Streaming

While the digitalization of products and services in the entertainment industry has gained momentum in the last decades, online theater streaming is a relatively new phenomenon boosted by the COVID-19 restrictions, which created new market opportunities—and demand—for theaters’ online presence. This...

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Bibliographic Details
Published in:	Informatics (Basel) Vol. 9; no. 3; p. 71
Main Author:	Aranyossy, Marta
Format:	Journal Article
Language:	English
Published:	Basel MDPI AG 01.09.2022
Subjects:	Age Audiences Coronaviruses COVID-19 Customer services Customers digital entertainment Digitization Empirical analysis Entertainment Entertainment industry Epidemics Hungary Influence Information technology Internet Medical research Methods Multivariate statistical analysis online theater streaming Pandemics Performing arts Streaming media Streaming services technology acceptance Technology Acceptance Model Technology adoption Technology application Technology utilization Theater Theaters Theaters & cinemas trust UTAUT 2 Webcasting Hungary
ISSN:	2227-9709, 2227-9709
Online Access:	Get full text
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