Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention

There is increasing acknowledgement that innovative product design has a positive effect on financial performance. However, innovative design may require specific efforts to aid interpretation and appreciation by the market. So far, little is known about how companies can enhance their chances of su...

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Vydané v:	The Journal of product innovation management Ročník 33; číslo 5; s. 613 - 627
Hlavní autori:	Micheli, Pietro, Gemser, Gerda
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Hoboken Blackwell Publishing Ltd 01.09.2016 Blackwell Publishing
Predmet:	Acceptance Adhesion Design analysis Management Market strategy Markets Media Product development Product innovation Strategy Traditions
ISSN:	0737-6782, 1540-5885
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