Optimizing employee attraction and retention in hospitality and tourism: A systematic review of employer branding research

The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique character...

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Bibliographic Details
Published in:	Administrative sciences Vol. 15; no. 5; pp. 1 - 29
Main Author:	Kilson, Gabriel Almeida
Format:	Journal Article
Language:	English
Published:	Basel MDPI 01.05.2025 MDPI AG
Subjects:	Ability Attrition Brand image Comparative analysis Corporate culture Data collection Emotional labor Emotions Employee turnover employee value proposition Employees employer branding Employers Employment Facial expressions hospitality and tourism Hospitality industry Keywords Literary criticism Literature reviews Restaurants Retention systematic literature review Systematic review Tourism Training Travel industry
ISSN:	2076-3387, 2076-3387
Online Access:	Get full text
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