Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests-in tw...

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Vydáno v:	IDEAS Working Paper Series from RePEc
Hlavní autoři:	Zeugner-Roth, Katharina Petra, Žabkar, Vesna, Diamantopoulos, Adamantios
Médium:	Paper
Jazyk:	angličtina
Vydáno:	St. Louis Federal Reserve Bank of St. Louis 01.06.2015
Témata:	Brand preferences Consumer behavior Consumers Cosmopolitanism Ethnocentrism National identity Rule of origin Social identity
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