Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct customer interaction. However, it is still unkn...

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Vydáno v:	Frontiers in psychology Ročník 13; s. 989463
Hlavní autoři:	Xu, Xiaoyu, Hu, Zhineng
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Frontiers Media S.A 26.09.2022
Témata:	community group buying customer loyalty LP design structures perceived value Psychology social media marketing virtual community experience
ISSN:	1664-1078, 1664-1078
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!