Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct customer interaction. However, it is still unkn...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Frontiers in psychology Jg. 13; S. 989463
Hauptverfasser:	Xu, Xiaoyu, Hu, Zhineng
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Frontiers Media S.A 26.09.2022
Schlagworte:	community group buying customer loyalty LP design structures perceived value Psychology social media marketing virtual community experience
ISSN:	1664-1078, 1664-1078
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!