A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan
Much remains unknown about the clothing co-consumption practices of mothers and their teenage daughters, especially from a cross-cultural perspective. This study uses social comparison theory to examine how mothers engage in clothing co-consumption practices with their adolescent daughters and the e...
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| Veröffentlicht in: | Journal of business research Jg. 89; S. 361 - 370 |
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| Format: | Journal Article |
| Sprache: | Englisch |
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Elsevier Inc
01.08.2018
Elsevier |
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| ISSN: | 0148-2963, 1873-7978 |
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| Abstract | Much remains unknown about the clothing co-consumption practices of mothers and their teenage daughters, especially from a cross-cultural perspective. This study uses social comparison theory to examine how mothers engage in clothing co-consumption practices with their adolescent daughters and the effects on their likelihood of changing brands, stores, or styles. It includes 732 French and Japanese mothers who have adolescent daughters between the ages of 15 and 18years. The structural equation modeling and qualitative analysis with structural associations reveal that Japanese mothers with high self-esteem enter into strong social comparisons, which lead to co-consumption practices (common shopping, joint purchases, clothing exchanges), whereas regardless of their levels of self-esteem, French mothers engage in social comparison processes that lead them to change their clothing styles, brands, and stores. |
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| AbstractList | Much remains unknown about the clothing co-consumption practices of mothers and their teenage daughters, especially from a cross-cultural perspective. This study uses social comparison theory to examine how mothers engage in clothing co-consumption practices with their adolescent daughters and the effects on their likelihood of changing brands, stores, or styles. It includes 732 French and Japanese mothers who have adolescent daughters between the ages of 15 and 18years. The structural equation modeling and qualitative analysis with structural associations reveal that Japanese mothers with high self-esteem enter into strong social comparisons, which lead to co-consumption practices (common shopping, joint purchases, clothing exchanges), whereas regardless of their levels of self-esteem, French mothers engage in social comparison processes that lead them to change their clothing styles, brands, and stores. |
| Author | Gentina, Elodie Huarng, Kun-Huang Sakashita, Mototaka |
| Author_xml | – sequence: 1 givenname: Elodie surname: Gentina fullname: Gentina, Elodie email: e.gentina@ieseg.fr organization: IÉSEG School of Management (LEM-CNRS 9221), France – sequence: 2 givenname: Kun-Huang surname: Huarng fullname: Huarng, Kun-Huang email: khhuarng@mail.fcu.edu.tw organization: Department of International Trade, Feng Chia University, 100 Wenhwa Road, Seatwen, Taichung 40724, Taiwan – sequence: 3 givenname: Mototaka surname: Sakashita fullname: Sakashita, Mototaka email: m_sakash@kbs.keio.ac.jp organization: Graduate School of Business Administration – Keio University, Japan, 4-1-1 Hiyoshi, Kohoku, Yokohama 2238526, Japan |
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| Keywords | Social comparison fsQCA Self-esteem SEM Cross-cultural comparison Clothing consumption behaviors |
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| Title | A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan |
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