Examining the moderating effect of inconsistent reviews and its gender differences on consumers’ online shopping decision

•This study examines the role of inconsistent reviews in online shopping decision.•We examine its moderating effect and gender differences in a trust-based model.•Cognitive trust affects emotional trust, which further leads to purchase intention.•Emotional trust affects purchase intention more in th...

Full description

Saved in:

Bibliographic Details
Published in:	International journal of information management Vol. 34; no. 2; pp. 89 - 98
Main Authors:	Zhang, Kem Z.K., Cheung, Christy M.K., Lee, Matthew K.O.
Format:	Journal Article
Language:	English
Published:	Kidlington Elsevier Ltd 01.04.2014 Elsevier Elsevier Science Ltd
Subjects:	Consumer behavior Consumers Decisions Digital media Electronic commerce Electronic word-of-mouth Emotions Enrichment Exact sciences and technology Female to male Females Gender Gender difference Gender differences Information and communication sciences Information processing Information science. Documentation Information service management Information system management Internet Laboratories Library and information science. General aspects Literary influences Literature Males Mass media Online Online consumer review Online shopping Product reviews Purchase intention Reasoned action theory Researcher subject relations Sciences and techniques of general use Shopping Social media Social networks Structural equation modeling Studies Trust Use and user studies. Information needs User behaviour Trust Electronic word-of-mouth Social media Online consumer review Gender difference On line Consumer Sex Decision
ISSN:	0268-4012, 1873-4707
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!