Playing on Two Chessboards: Reputation Effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA)

It has recently been argued that corporate social responsibility (CSR) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies bet...

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Bibliographic Details
Published in:Journal of management studies Vol. 51; no. 5; pp. 790 - 813
Main Authors: den Hond, Frank, Rehbein, Kathleen A., de Bakker, Frank G. A., Lankveld, Hilde Kooijmans-van
Format: Journal Article
Language:English
Published: Oxford Blackwell Publishing Ltd 01.07.2014
Subjects:
Alignment
Business government relations
Business reputation
Companies
Conceptual models
Conceptualization
corporate political strategies
Corporate social responsibility
Lobbying
Neutrality
nonmarket strategy
Political activity
Political conditions
Political participation
Politics
reputation
Reputation management
Reputations
resource complementarities
Social responsibility
Stakeholder
Studies
ISSN:0022-2380, 1467-6486
Online Access:Get full text
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Summary:It has recently been argued that corporate social responsibility (CSR) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies between CSR and corporate political activity (CPA) that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their CSR and CPA. We develop a conceptual model that specifies how various configurations of a firm's CSR and CPA – alignment, misalignment, and non‐alignment – affect the firm's reputation beyond the separate reputation effects of CSR and CPA. This model has important implications for understanding how and why firms should pay attention to their CPA and CSR configurations, and thereby contributes to the broader issue of why firms should make sure that they are consistent in terms of responding to stakeholder concerns.
Bibliography:istex:AC30F91C020076C922C7B7B91072E924FF8F0F78
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ArticleID:JOMS12063
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ISSN:0022-2380
1467-6486
DOI:10.1111/joms.12063