Playing on Two Chessboards: Reputation Effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA)

It has recently been argued that corporate social responsibility (CSR) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies bet...

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Veröffentlicht in:	Journal of management studies Jg. 51; H. 5; S. 790 - 813
Hauptverfasser:	den Hond, Frank, Rehbein, Kathleen A., de Bakker, Frank G. A., Lankveld, Hilde Kooijmans-van
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Oxford Blackwell Publishing Ltd 01.07.2014
Schlagworte:	Alignment Business government relations Business reputation Companies Conceptual models Conceptualization corporate political strategies Corporate social responsibility Lobbying Neutrality nonmarket strategy Political activity Political conditions Political participation Politics reputation Reputation management Reputations resource complementarities Social responsibility Stakeholder Studies
ISSN:	0022-2380, 1467-6486
Online-Zugang:	Volltext
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Zusammenfassung:	It has recently been argued that corporate social responsibility (CSR) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies between CSR and corporate political activity (CPA) that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their CSR and CPA. We develop a conceptual model that specifies how various configurations of a firm's CSR and CPA – alignment, misalignment, and non‐alignment – affect the firm's reputation beyond the separate reputation effects of CSR and CPA. This model has important implications for understanding how and why firms should pay attention to their CPA and CSR configurations, and thereby contributes to the broader issue of why firms should make sure that they are consistent in terms of responding to stakeholder concerns.
Bibliographie:	istex:AC30F91C020076C922C7B7B91072E924FF8F0F78 ark:/67375/WNG-L1Z9252T-1 ArticleID:JOMS12063 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 ObjectType-Article-2 content type line 23
ISSN:	0022-2380 1467-6486
DOI:	10.1111/joms.12063