APA (7th ed.) Citation

Danaher, P. J. (1991). Optimizing Response Functions of Media Exposure Distributions. The Journal of the Operational Research Society, 42(7), 537-542. https://doi.org/10.1057/jors.1991.112

Chicago Style (17th ed.) Citation

Danaher, Peter J. "Optimizing Response Functions of Media Exposure Distributions." The Journal of the Operational Research Society 42, no. 7 (1991): 537-542. https://doi.org/10.1057/jors.1991.112.

MLA (9th ed.) Citation

Danaher, Peter J. "Optimizing Response Functions of Media Exposure Distributions." The Journal of the Operational Research Society, vol. 42, no. 7, 1991, pp. 537-542, https://doi.org/10.1057/jors.1991.112.