Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior

The concept of utility is used as a decision tool for consumers to choose a commodity. Analyzing consumer behavior is complicated due to the qualitative nature of the utility. Hence, this paper investigates a quantitative method to evaluate the utility of consumers. The methodology is based on lingu...

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Bibliographic Details

Published in:	International journal of information systems in the service sector Vol. 6; no. 3; pp. 80 - 95
Main Authors:	Fazlollahtabar, Hamed, Tehranchian, Amir Mansoor
Format:	Journal Article
Language:	English
Published:	Hershey IGI Global 01.07.2014
Subjects:	Consumers Decision analysis Fuzzy logic Information systems Linguistics Mathematical analysis Mathematical programming Methodology Nonlinear programming Parameter identification Qualitative analysis Quantitative analysis Statistical analysis Utilities
ISSN:	1935-5688, 1935-5696
Online Access:	Get full text
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