Sólo Se Vive Una Vez : The Implementation and Reach of an HIV Screening Campaign for Latinx Immigrants

Latinxs in the United States are disproportionately affected by HIV and present with more advanced disease than their non-Latinx peers, due to numerous barriers to care including HIV stigma. We describe the adaptation, implementation, and reach of (You Only Live Once), Baltimore's first social...

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Vydáno v:	AIDS education and prevention Ročník 32; číslo 3; s. 229
Hlavní autoři:	Shah, Harita S, Dolwick Grieb, Suzanne M, Flores-Miller, Alejandra, Greenbaum, Adena, Castellanos-Aguirre, Jimena, Page, Kathleen R
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	United States 01.06.2020
Témata:	AIDS Serodiagnosis - statistics & numerical data Baltimore Community-Institutional Relations Health Knowledge, Attitudes, Practice Health Promotion - methods Hispanic or Latino - education Hispanic or Latino - psychology HIV Infections - diagnosis HIV Infections - ethnology HIV Infections - prevention & control Humans Male Mass Screening - methods Program Development Program Evaluation Social Marketing Social Media Social Stigma Transients and Migrants - education Transients and Migrants - psychology United States United States Baltimore HIV testing Latinx immigrant social marketing HIV stigma
ISSN:	1943-2755, 1943-2755
On-line přístup:	Zjistit podrobnosti o přístupu
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Shrnutí:	Latinxs in the United States are disproportionately affected by HIV and present with more advanced disease than their non-Latinx peers, due to numerous barriers to care including HIV stigma. We describe the adaptation, implementation, and reach of (You Only Live Once), Baltimore's first social marketing campaign promoting HIV screening among Spanish-speaking Latinxs. The 6-month campaign promoted free HIV testing by addressing HIV stigma. The campaign included a website, a social marketing campaign, community outreach events, and advertisements via radio, billboards, local partners, and buses. During the campaign, there were 9,784 unique website users, and ads were served to over 84,592 people on social media platforms. Among Latinx HIV testers at the Baltimore City Health Department, 31.6% reported having seen or heard of and 25.3% of Latinx HIV testers reported that the campaign influenced them to get tested.
Bibliografie:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	1943-2755 1943-2755
DOI:	10.1521/aeap.2020.32.3.229