A Panoramic Review of the Macromarketing Literature

This contribution benchmarks the 40th anniversary issue of the Journal of Macromarketing with an updated and topically organized bibliography of articles that can be used by interested researchers and in university courses devoted to or including a survey of this subject. Fisk (1990), Shapiro (2006)...

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Bibliographic Details
Published in:	Journal of macromarketing Vol. 41; no. 1; pp. 48 - 64
Main Authors:	DeQuero-Navarro, Beatriz, Stanton, Julie, Klein, Thomas A.
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 01.03.2021
Subjects:	literature development macromarketing ethics sustainability
ISSN:	0276-1467, 1552-6534
Online Access:	Get full text
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