Meat, morals, and masculinity

Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetar...

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Bibliographic Details
Published in:Appetite Vol. 56; no. 2; pp. 447 - 450
Main Authors: Ruby, Matthew B., Heine, Steven J.
Format: Journal Article
Language:English
Published: Amsterdam Elsevier Ltd 01.04.2011
Elsevier
Subjects:
Adolescent
Adult
Biological and medical sciences
consumers (people)
Diet, Fat-Restricted - psychology
Diet, Vegetarian - psychology
Dietary Fats
Feeding. Feeding behavior
Female
Fundamental and applied biological sciences. Psychology
gender
high fat foods
Humans
low fat foods
Male
Masculinity
Meat
Medical sciences
Metabolic diseases
Morality
Morals
Nutritional Requirements
omnivores
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Sex Factors
vegetarian diet
Vegetarianism
Vertebrates: anatomy and physiology, studies on body, several organs or systems
Young Adult
Masculinity
Morality
Meat
Vegetarianism
Feeding behavior
Nutrition
Psychology
Vegetarian diet
Moral attitude
Moral science
Ethics
Psychopathology
Feminity masculinity
ISSN:0195-6663, 1095-8304, 1095-8304
Online Access:Get full text
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Summary:Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets.
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ISSN:0195-6663
1095-8304
1095-8304
DOI:10.1016/j.appet.2011.01.018