Meat, morals, and masculinity

Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetar...

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Vydané v:	Appetite Ročník 56; číslo 2; s. 447 - 450
Hlavní autori:	Ruby, Matthew B., Heine, Steven J.
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Amsterdam Elsevier Ltd 01.04.2011 Elsevier
Predmet:	Adolescent Adult Biological and medical sciences consumers (people) Diet, Fat-Restricted - psychology Diet, Vegetarian - psychology Dietary Fats Feeding. Feeding behavior Female Fundamental and applied biological sciences. Psychology gender high fat foods Humans low fat foods Male Masculinity Meat Medical sciences Metabolic diseases Morality Morals Nutritional Requirements omnivores Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sex Factors vegetarian diet Vegetarianism Vertebrates: anatomy and physiology, studies on body, several organs or systems Young Adult Masculinity Morality Meat Vegetarianism Feeding behavior Nutrition Psychology Vegetarian diet Moral attitude Moral science Ethics Psychopathology Feminity masculinity
ISSN:	0195-6663, 1095-8304, 1095-8304
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Abstract	Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets.
AbstractList	Much research has demonstrated that people perceive consumers of "good," low-fat foods as more moral, intelligent, and attractive, and perceive consumers of "bad," high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets. Much research has demonstrated that people perceive consumers of "good," low-fat foods as more moral, intelligent, and attractive, and perceive consumers of "bad," high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets.Much research has demonstrated that people perceive consumers of "good," low-fat foods as more moral, intelligent, and attractive, and perceive consumers of "bad," high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets.
Author	Heine, Steven J. Ruby, Matthew B.
Author_xml	– sequence: 1 givenname: Matthew B. surname: Ruby fullname: Ruby, Matthew B. – sequence: 2 givenname: Steven J. surname: Heine fullname: Heine, Steven J. email: heine@psych.ubc.ca, mbruby@gmail.com
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Snippet	Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of... Much research has demonstrated that people perceive consumers of "good," low-fat foods as more moral, intelligent, and attractive, and perceive consumers of...
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SubjectTerms	Adolescent Adult Biological and medical sciences consumers (people) Diet, Fat-Restricted - psychology Diet, Vegetarian - psychology Dietary Fats Feeding. Feeding behavior Female Fundamental and applied biological sciences. Psychology gender high fat foods Humans low fat foods Male Masculinity Meat Medical sciences Metabolic diseases Morality Morals Nutritional Requirements omnivores Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sex Factors vegetarian diet Vegetarianism Vertebrates: anatomy and physiology, studies on body, several organs or systems Young Adult
Title	Meat, morals, and masculinity
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