Child Social Media Influencers and Unhealthy Food Product Placement

We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. Researchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years)...

Celý popis

Uloženo v:
Podrobná bibliografie
Vydáno v:Pediatrics (Evanston) Ročník 146; číslo 5
Hlavní autoři: Alruwaily, Amaal, Mangold, Chelsea, Greene, Tenay, Arshonsky, Josh, Cassidy, Omni, Pomeranz, Jennifer L, Bragg, Marie
Médium: Journal Article
Jazyk:angličtina
Vydáno: United States 01.11.2020
Témata:
Adolescent
Beverages - standards
Beverages - statistics & numerical data
Child
Child, Preschool
Diet, Healthy - standards
Diet, Healthy - statistics & numerical data
Direct-to-Consumer Advertising - methods
Direct-to-Consumer Advertising - statistics & numerical data
Fast Foods - standards
Fast Foods - statistics & numerical data
Food Quality
Humans
Nutritive Value
Peer Influence
Social Media - statistics & numerical data
Time Factors
ISSN:1098-4275, 1098-4275
On-line přístup:Zjistit podrobnosti o přístupu
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
Popis
Shrnutí:We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. Researchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years) on YouTube in 2019. We searched for 50 of their most-watched videos and 50 of their videos that featured food and/or drinks on the thumbnail image of the video. We coded whether kid influencers consumed or played with food or toys, quantified the number of minutes food and/or drinks appeared, and recorded names of branded food and/or drinks. We assessed the nutritional quality of foods using the Nutrient Profile Model and identified the number of drinks with added sugar. A sample of 418 YouTube videos met the search criteria, and 179 of those videos featured food and/or drinks. Food and/or drinks were featured in those videos 291 times. Kid influencers' YouTube videos were collectively viewed >48 billion times, and videos featuring food and/or drinks were viewed 1 billion times. Most food and/or drinks were unhealthy branded items ( = 263; 90.34%; eg, McDonald's), followed by unhealthy unbranded items ( = 12; 4.1%; eg, hot dogs), healthy unbranded items ( = 9; 3.1%; eg, fruit), and healthy branded items ( = 7; 2.4%; eg, Yoplait yogurt). Kid influencers generate millions of impressions for unhealthy food and drink brands through product placement. The Federal Trade Commission should strengthen regulations regarding product placement on YouTube videos featuring young children.
Bibliografie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1098-4275
1098-4275
DOI:10.1542/peds.2019-4057