Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation

COVID-19 is a severe and ongoing threat globally, with the spread disrupting lives and society. Despite the developments of vaccines, the key measure to reduce the transmission of variants has stemmed from mass changes to personal behaviours. COVID-19 pandemic offers a unique context, where the prot...

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Bibliographic Details

Published in:	Health marketing quarterly Vol. 40; no. 4; pp. 352 - 374
Main Authors:	Carlini, Joan, Fry, Marie-Louise, Grace, Debra, Fox, Melissa, Zimmerman, Peta-Anne
Format:	Journal Article
Language:	English
Published:	England Routledge 02.10.2023
Subjects:	Health consumer behaviour health information heightened preventive behaviour preventive behaviour public health orders social norms Health consumer behaviour health information social norms heightened preventive behaviour preventive behaviour public health orders
ISSN:	0735-9683, 1545-0864, 1545-0864
Online Access:	Get full text
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