What's said in a subject line? Framing the email subject lines in health messages sent to university students

Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three sub...

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Bibliographic Details
Published in:	Journal of American college health Vol. 70; no. 2; pp. 446 - 452
Main Authors:	Miller, Alison K., Rothman, Alexander J., Lenne, Richie L.
Format:	Journal Article
Language:	English
Published:	United States Taylor & Francis 01.02.2022 Taylor & Francis Inc
Subjects:	Action Behavior change Behavior modification College health College students Electronic Mail Electronic mail systems Email Frame analysis Graduate Students health messages Health Promotion Humans Information Dissemination Mental Health Programs Mental health services message framing stress management School Health Services Stress Management Student Behavior Students Teaching Undergraduate Students Universities University students College health health messages message framing stress management email
ISSN:	0744-8481, 1940-3208, 1940-3208
Online Access:	Get full text
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