What's said in a subject line? Framing the email subject lines in health messages sent to university students

Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three sub...

Celý popis

Uložené v:
Podrobná bibliografia
Vydané v:Journal of American college health Ročník 70; číslo 2; s. 446 - 452
Hlavní autori: Miller, Alison K., Rothman, Alexander J., Lenne, Richie L.
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: United States Taylor & Francis 01.02.2022
Taylor & Francis Inc
Predmet:
Action
Behavior change
Behavior modification
College health
College students
Electronic Mail
Electronic mail systems
Email
Frame analysis
Graduate Students
health messages
Health Promotion
Humans
Information Dissemination
Mental Health Programs
Mental health services
message framing stress management
School Health Services
Stress Management
Student Behavior
Students
Teaching
Undergraduate Students
Universities
University students
College health
health messages
message framing stress management
email
ISSN:0744-8481, 1940-3208, 1940-3208
On-line prístup:Získať plný text
Tagy: Pridať tag
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
Abstract Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Results: Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. Conclusion: This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines.
AbstractList Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Results: Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. Conclusion: This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines.
Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Results: Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. Conclusion: This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines.Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Results: Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. Conclusion: This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines.
To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines.
Audience Higher Education
Postsecondary Education
Author Rothman, Alexander J.
Miller, Alison K.
Lenne, Richie L.
Author_xml – sequence: 1
  givenname: Alison K.
  orcidid: 0000-0002-8598-842X
  surname: Miller
  fullname: Miller, Alison K.
  organization: Department of Psychology, University of Minnesota
– sequence: 2
  givenname: Alexander J.
  orcidid: 0000-0003-3163-1895
  surname: Rothman
  fullname: Rothman, Alexander J.
  organization: Department of Psychology, University of Minnesota
– sequence: 3
  givenname: Richie L.
  orcidid: 0000-0003-3281-8424
  surname: Lenne
  fullname: Lenne, Richie L.
  organization: Department of Psychology, University of Minnesota
BackLink http://eric.ed.gov/ERICWebPortal/detail?accno=EJ1335158$$DView record in ERIC
https://www.ncbi.nlm.nih.gov/pubmed/32343208$$D View this record in MEDLINE/PubMed
BookMark eNqFkc1rFTEUxYNU7Gv1T6gEXOhmaj5nElxUKa0fFNwoLkMmL9OXx0xSczPK--_N8F4LdqGrwDm_c8m95wQdxRQ9QmeUnFOiyFvSCaGEoueMsCp1UjCqn6AV1YI0nBF1hFYL0yzQMToB2BJCKFP6GTrmjIuFWaHpx8aW14DBhjUOEVsMc7_1ruAxRH-Br7OdQrzFZeOxn2wY__JhiWy8HcsGTx7A3lYJfCy4JDzH8MtnCGWHoczrqsJz9HSwI_gXh_cUfb---nb5qbn5-vHz5Yebxgnalka3zEqiuJOyE46wXvREtKwbZKta1fei85zJlnrRKe2rJFjdWruedr22g-an6M1-7l1OP2cPxUwBnB9HG32awTCua5yTtqvoq0foNs051t8Z1vKO1DtpWamXB2ruJ782dzlMNu_M_SErcLYHfA7uwb76QjmXVC6-3PsuJ4DshweGErMUau4LNUuh5lBozb17lHOh2BJSLLm28d_0-306xCHlyf5OeVybYndjykO20QUw_N8j_gBknrUf
CitedBy_id crossref_primary_10_1080_07448481_2022_2079950
Cites_doi 10.1080/14792779343000059
10.1037/0033-2909.121.1.3
10.1037/0278-6133.21.6.624
10.1109/ICTER.2016.7829899
10.1080/13645579.2015.1078596
10.1177/0894439305275912
10.1093/alcalc/agv091
10.1080/08870440902893708
10.1037/0278-6133.23.4.388
10.1037/a0022264
10.1080/08870446.2010.526715
10.1037/0022-3514.69.6.1028
10.1080/13527266.2016.1147485
10.1371/journal.pone.0057351
10.1037/a0023125
10.1080/07448481.2013.802237
10.1111/bjhp.12100
10.1258/jtt.2010.004002
10.1145/2914586.2914619
10.1186/1471-244X-10-113
10.1037/str0000099
10.1037/0278-6133.23.3.330
10.1080/07448481.2017.1278605
10.1037/0022-3514.52.3.500
10.1037/hea0000101
10.1037/cou0000190
ContentType Journal Article
Copyright 2020 Taylor & Francis Group, LLC 2020
2020 Taylor & Francis Group, LLC
Copyright_xml – notice: 2020 Taylor & Francis Group, LLC 2020
– notice: 2020 Taylor & Francis Group, LLC
DBID AAYXX
CITATION
7SW
BJH
BNH
BNI
BNJ
BNO
ERI
PET
REK
WWN
CGR
CUY
CVF
ECM
EIF
NPM
7QJ
7U3
AHOVV
BHHNA
K9.
NAPCQ
7X8
DOI 10.1080/07448481.2020.1754219
DatabaseName CrossRef
ERIC
ERIC (Ovid)
ERIC
ERIC
ERIC (Legacy Platform)
ERIC( SilverPlatter )
ERIC
ERIC PlusText (Legacy Platform)
Education Resources Information Center (ERIC)
ERIC
Medline
MEDLINE
MEDLINE (Ovid)
MEDLINE
MEDLINE
PubMed
Applied Social Sciences Index & Abstracts (ASSIA)
Social Services Abstracts
Education Research Index
Sociological Abstracts
ProQuest Health & Medical Complete (Alumni)
Nursing & Allied Health Premium
MEDLINE - Academic
DatabaseTitle CrossRef
ERIC
MEDLINE
Medline Complete
MEDLINE with Full Text
PubMed
MEDLINE (Ovid)
ProQuest Health & Medical Complete (Alumni)
Nursing & Allied Health Premium
Social Services Abstracts
Applied Social Sciences Index and Abstracts (ASSIA)
Sociological Abstracts
MEDLINE - Academic
DatabaseTitleList
ProQuest Health & Medical Complete (Alumni)
ERIC
MEDLINE - Academic
MEDLINE
Database_xml – sequence: 1
  dbid: NPM
  name: PubMed
  url: http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed
  sourceTypes: Index Database
– sequence: 2
  dbid: 7X8
  name: MEDLINE - Academic
  url: https://search.proquest.com/medline
  sourceTypes: Aggregation Database
DeliveryMethod fulltext_linktorsrc
Discipline Medicine
Public Health
Recreation & Sports
EISSN 1940-3208
ERIC EJ1335158
EndPage 452
ExternalDocumentID 32343208
EJ1335158
10_1080_07448481_2020_1754219
1754219
Genre Research Article
Journal Article
GroupedDBID ---
-W8
-~X
.7I
.GO
.QK
04C
0R~
29J
2KS
36B
4.4
53G
5GY
5RE
6PF
85S
AAAVZ
AAGDL
AAGZJ
AAHSB
AALUX
AAMIU
AAPUL
AAQRR
AAWTL
ABBKH
ABDBF
ABEIZ
ABIVO
ABJNI
ABLCE
ABLIJ
ABPEM
ABTAI
ABUPF
ABWVI
ABXYU
ACENM
ACGFO
ACGFS
ACHQT
ACIEZ
ACKOT
ACNCT
ACTOA
ACUHS
ACVOX
ADBBV
ADCVX
ADOJX
ADUKH
AECIN
AEGXH
AEKEX
AEOZL
AFRVT
AGDLA
AGFJD
AGMYJ
AGRBW
AGYJP
AHMBA
AIAGR
AIJEM
AIRBT
AKBVH
ALMA_UNASSIGNED_HOLDINGS
ALQZU
ALYBC
AMDAE
AQTUD
ARJSQ
ASUFR
AVBZW
B0M
BLEHA
BMOTO
BMSDO
BOHLJ
CCCUG
CS3
DGFLZ
DKSSO
DO4
DU5
DXH
EAP
EAS
EBB
EBC
EBD
EBS
EBX
ECF
ECT
ECV
EDJ
EHN
EIHBH
EMB
EMF
EMG
EMH
EMK
EMOBN
ENC
ENX
EPL
EPS
EPT
ESX
E~B
E~C
F5P
FEDTE
G-F
GTTXZ
H13
HF~
HZ~
H~9
J.O
KYCEM
L7B
LJTGL
M0P
M4Z
NA5
NZ~
O9-
OMK
P2P
QF4
QM7
QN7
Q~Q
RIG
RNANH
RPD
RVRKI
S-F
STATR
SV3
TAE
TASJS
TBQAZ
TDBHL
TERGH
TFL
TFW
TN5
TNTFI
TUROJ
TUS
U5U
UEQFS
UPT
UT5
UT9
WH7
WQ9
YQT
YZZ
~01
~8M
~S~
AAYXX
CITATION
.GJ
0-V
07V
186
7RV
7SW
7X7
88E
8FI
8FJ
9M8
AAIAR
AAJKZ
AAORF
ABDPE
ABFIM
ABUWG
ABWCV
ABZEW
ACKZS
ACOPL
ACYZI
ADFOM
ADFZZ
ADMHC
AEIIZ
AFFHD
AFFNX
AFKRA
AFLEI
AI.
AJSLH
AJVHN
ALSLI
AOVRU
ARALO
ASOEW
AZQEC
BENPR
BJH
BKEYQ
BKNYI
BNH
BNI
BNJ
BNO
BPHCQ
BRMBE
BVXVI
C04
CCPQU
CJNVE
CYYVM
CZDIS
DMVAR
DRXRE
DWQXO
DWTOO
EJD
ERI
EX3
FYUFA
GNUQQ
HEHIP
HMCUK
HVGLF
IPNFZ
JENTW
K9-
M0R
M1P
M2M
M2S
MVM
NAPCQ
OHT
PCD
PEA
PET
PHGZM
PHGZT
PJZUB
POGQB
PPXIY
PQEDU
PQQKQ
PROAC
PRQQA
PSQYO
PSYQQ
QO4
QQXMO
REK
S0X
UC6
UKHRP
UKR
V5Y
VH1
WOW
WWN
YHZ
YYQ
ZCG
ZGI
ZXP
CGR
CUY
CVF
ECM
EIF
NPM
7QJ
7U3
AHOVV
BHHNA
K9.
7X8
ID FETCH-LOGICAL-c416t-962a5083c5574c02b4b04627f56868bb47e32561e4789e868429409cb17b9af93
IEDL.DBID TFW
ISICitedReferencesCount 1
ISICitedReferencesURI http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000532020800001&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
ISSN 0744-8481
1940-3208
IngestDate Sun Sep 28 01:27:47 EDT 2025
Sat Nov 08 20:48:25 EST 2025
Sun Oct 05 09:14:17 EDT 2025
Tue Dec 02 16:45:45 EST 2025
Tue Nov 18 22:35:09 EST 2025
Sat Nov 29 06:33:05 EST 2025
Mon Oct 20 23:47:14 EDT 2025
IsDoiOpenAccess false
IsOpenAccess false
IsPeerReviewed true
IsScholarly true
Issue 2
Keywords College health
health messages
message framing stress management
email
Language English
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-c416t-962a5083c5574c02b4b04627f56868bb47e32561e4789e868429409cb17b9af93
Notes ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
content type line 23
ORCID 0000-0003-3281-8424
0000-0003-3163-1895
0000-0002-8598-842X
PMID 32343208
PQID 2637043295
PQPubID 860
PageCount 7
ParticipantIDs proquest_journals_2637043295
pubmed_primary_32343208
informaworld_taylorfrancis_310_1080_07448481_2020_1754219
eric_primary_EJ1335158
crossref_primary_10_1080_07448481_2020_1754219
crossref_citationtrail_10_1080_07448481_2020_1754219
proquest_miscellaneous_2395613067
PublicationCentury 2000
PublicationDate 2022 Feb-Mar
PublicationDateYYYYMMDD 2022-02-01
PublicationDate_xml – month: 02
  year: 2022
  text: 2022 Feb-Mar
PublicationDecade 2020
PublicationPlace United States
PublicationPlace_xml – name: United States
– name: Washington
PublicationTitle Journal of American college health
PublicationTitleAlternate J Am Coll Health
PublicationYear 2022
Publisher Taylor & Francis
Taylor & Francis Inc
Publisher_xml – name: Taylor & Francis
– name: Taylor & Francis Inc
References CIT0030
CIT0031
CIT0012
CIT0034
CIT0011
CIT0033
Sawmynaden P (CIT0020) 2012
CIT0014
CIT0036
Rothamn A (CIT0010) 2011
CIT0013
CIT0035
CIT0016
CIT0038
CIT0015
CIT0037
CIT0018
CIT0017
CIT0039
Sharpe D. (CIT0032) 2015; 20
CIT0041
CIT0040
CIT0021
CIT0001
CIT0023
Kahneman D (CIT0008) 1979; 47
Sainsbury RS (CIT0019) 1967; 2
Atherton H (CIT0022) 2012
CIT0003
CIT0025
CIT0002
CIT0024
CIT0005
CIT0027
Kracen A (CIT0029) 2003
CIT0004
CIT0026
CIT0007
CIT0006
CIT0028
CIT0009
References_xml – ident: CIT0030
  doi: 10.1080/14792779343000059
– ident: CIT0007
  doi: 10.1037/0033-2909.121.1.3
– volume: 47
  start-page: 263
  issue: 2
  year: 1979
  ident: CIT0008
  publication-title: Source Econom
– year: 2003
  ident: CIT0029
  publication-title: . Trinity Coll Dublin Student Couns Serv
– ident: CIT0031
  doi: 10.1037/0278-6133.21.6.624
– ident: CIT0024
  doi: 10.1109/ICTER.2016.7829899
– ident: CIT0025
  doi: 10.1080/13645579.2015.1078596
– ident: CIT0026
  doi: 10.1177/0894439305275912
– ident: CIT0016
  doi: 10.1093/alcalc/agv091
– ident: CIT0040
  doi: 10.1080/08870440902893708
– start-page: CD007982
  issue: 11
  year: 2012
  ident: CIT0020
  publication-title: Cochrane Database Syst Rev
– ident: CIT0002
– ident: CIT0023
– ident: CIT0041
  doi: 10.1037/0278-6133.23.4.388
– volume-title: Cochrane Database of Systematic Reviews
  year: 2012
  ident: CIT0022
– ident: CIT0033
– ident: CIT0035
– ident: CIT0012
  doi: 10.1037/a0022264
– volume: 2
  start-page: 17
  year: 1967
  ident: CIT0019
  publication-title: Proc Annu Conv Am Psychol Assoc
– ident: CIT0037
– ident: CIT0018
  doi: 10.1080/08870446.2010.526715
– ident: CIT0017
  doi: 10.1037/0022-3514.69.6.1028
– ident: CIT0038
  doi: 10.1080/13527266.2016.1147485
– ident: CIT0027
  doi: 10.1371/journal.pone.0057351
– ident: CIT0028
  doi: 10.1037/a0023125
– volume: 20
  issue: 8
  year: 2015
  ident: CIT0032
  publication-title: Research & Evaluation
– ident: CIT0003
  doi: 10.1080/07448481.2013.802237
– ident: CIT0015
  doi: 10.1111/bjhp.12100
– ident: CIT0021
  doi: 10.1258/jtt.2010.004002
– ident: CIT0039
  doi: 10.1145/2914586.2914619
– start-page: 257
  volume-title: Perspectives on Framing
  year: 2011
  ident: CIT0010
– ident: CIT0001
– ident: CIT0014
  doi: 10.1186/1471-244X-10-113
– ident: CIT0034
– ident: CIT0006
  doi: 10.1037/str0000099
– ident: CIT0011
  doi: 10.1037/0278-6133.23.3.330
– ident: CIT0036
– ident: CIT0004
  doi: 10.1080/07448481.2017.1278605
– ident: CIT0009
  doi: 10.1037/0022-3514.52.3.500
– ident: CIT0013
  doi: 10.1037/hea0000101
– ident: CIT0005
  doi: 10.1037/cou0000190
SSID ssj0001289
Score 2.325309
Snippet Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a...
Objective: To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a...
To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Students (N = 38,538) at a Midwestern university...
SourceID proquest
pubmed
eric
crossref
informaworld
SourceType Aggregation Database
Index Database
Enrichment Source
Publisher
StartPage 446
SubjectTerms Action
Behavior change
Behavior modification
College health
College students
Electronic Mail
Electronic mail systems
Email
Frame analysis
Graduate Students
health messages
Health Promotion
Humans
Information Dissemination
Mental Health Programs
Mental health services
message framing stress management
School Health Services
Stress Management
Student Behavior
Students
Teaching
Undergraduate Students
Universities
University students
Title What's said in a subject line? Framing the email subject lines in health messages sent to university students
URI https://www.tandfonline.com/doi/abs/10.1080/07448481.2020.1754219
http://eric.ed.gov/ERICWebPortal/detail?accno=EJ1335158
https://www.ncbi.nlm.nih.gov/pubmed/32343208
https://www.proquest.com/docview/2637043295
https://www.proquest.com/docview/2395613067
Volume 70
WOSCitedRecordID wos000532020800001&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
journalDatabaseRights – providerCode: PRVAWR
  databaseName: Taylor & Francis Journals Complete
  customDbUrl:
  eissn: 1940-3208
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0001289
  issn: 0744-8481
  databaseCode: TFW
  dateStart: 19820801
  isFulltext: true
  titleUrlDefault: https://www.tandfonline.com
  providerName: Taylor & Francis
link http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3di9QwEB_0EBHEj9XT1fOIIPpU3TZpkzyJyC0ievhw4r6VJE2PhduuXLr-_c40aXUfjnvQ13yRppPJb5KZ3wC8Ek3jjNM-E06rjO4YMu1znime86Y0RPgxZC35Ik9P1WqlvyVvwpDcKsmGbiNRxKCraXMbG0aPuHd46gligUfrrsAiyuE6EH8isienvrPlj0kXo_bVkYhTZNRljOG5apS90yk5QO9RmF4NRIcDaXn_P3zKA7iX0Cj7EMXnIdzw3Qxuf03v7TO4G2_1WAxWmsHsD8pkr9mQIT08gg3xf78JLJh1w9YdMyzsLN3vMJrRe4bgeIMnJEOsyfzGrC_26gN1ieGYbEMJWc6xiEKiWL9lu8lvhIXIwhkew_flydnHT1lK45A5RHt9pqvCEOm8K0sp3KKwwlJErGzLSlXKWiE9R-CVeyGV9ooeBjVanc7m0mrTan4IB92280-B5bLNKTGIbxAFFaK0uV9U2jVFW5bWNmoOYvx9tUsc55Rq46LORyrUtOA1LXidFnwOb6duPyPJx3UdDkk2psYnn9HUR2SIE9B_S0vdD9cubcyRUvNrBj0aRatOiiTURcUlsSbqcg4vp2pUAfSuYzq_3WEbrgczsJJzeBJFcpoZLyhyeKGe_cPEnsOdgoI-Bl_1IzjoL3f-Bdxyv_p1uDyGm3Kljodt9xs-ESEn
linkProvider Taylor & Francis
linkToHtml http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3fb9MwED6hgQAJMVbY6H4wIyF4ymhiJ7afJjSt2qDrU6ftzYodB1Va02lO-fvni5OwPkx7gNckjlz3cv7ufPd9AF9YUZjcSBsxI0WEOYZI2phGgsa0SHMk_GhUSyZ8OhXX1_JhLwyWVWIMXQaiiMZX48eNyeiuJO673_YY0sD78C7xl1DEFZk_n6M6HQZgs_FV7429_5WBipNFOKbr4nnsNWv7U1sCvUZi-jgUbbak8eb_-DHv4G0LSMmPYEFb8MxWA3h50R65D-BNSOyR0K80gMFfoEm-kkYk3b2HBVKAf3PE5fOCzCuSE7fSmOIhOKVj4vHxwm-SxMNNYhf5_GbtvsMhoSOTLFCT5be_hF1RpF6SVV86Qlwg4nQf4HJ8Ojs5i1olh8h4wFdHMkty5J03acqZGSWaaWyK5WWaiUxozbilHnvFlnEhrcCzQekDT6NjrmVeSroNG9Wysh-BxLyMURvEFh4IJSzVsR1l0hRJmaZaF2IIrPv_lGlpzlFt40bFHRtqu-AKF1y1Cz6Eo37YbeD5eGrANhpH__DpTx_te3DoJyAfmouqm8xLGWRSFH3ipfudbanWlziVZJQjcaJMh_C5v-29AB7t5JVdrvwzVDaRYMaHsBNssp8ZTbB5eCR2_2Fih_DqbHYxUZPz6a89eJ1gD0hTur4PG_Xdyh7AC_Onnru7T83Xdw-q9iRi
linkToPdf http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1Lb9QwEB6hgiqkisdC6UIBIyE4BTaxHdsnhKArHmXVQxG9WbHjoJW62arO8vvxxE5gD1UPcPVLjjMef2PPfAPwktW1raxyGbNKZnjHkCmX00zSnNa8QsKPPmvJsVgs5NmZOknehD65VaIN3USiiF5X4-a-qJvBI-5tOPUYssAH664IRZjDFYk_bwbozFGwT-c_RmUc1K-KTJwswz5DEM9Vw2wdT8kDeovD9Gok2p9I87v_4VvuwZ0ER8n7KD_34YZrJ7D7LT24T2AvXuuRGK00gckfmElekT5Fun8AKyQAf-2Jr5Y1WbakIn5j8IKH4IzekYCOV-GIJAFsEreqludb9R67xHhMssKMLD9DEcZEkW5NNqPjCPGRhtM_hO_zo9MPn7KUxyGzAe51mSqLClnnLeeC2VlhmMGQWNHwUpbSGCYcDcgrd0xI5SS-DKpgdlqTC6OqRtF92GnXrTsAkosmx8wgrg4wqGDc5G5WKlsXDefG1HIKbPh92iaSc8y1ca7zgQs1LbjGBddpwafwZux2EVk-ruuwj7IxNj76Emz9AA3DBNTf0qK7_t6liUlSNL1m0MNBtHTSJF4XJRVIm6j4FF6M1UEH4MNO1br1JrShqrcDSzGFR1Ekx5nRAkOHZ_LxP0zsOeyefJzr48-Lr0_gdoEBIL3f-iHsdJcb9xRu2V_d0l8-6_febwcNIxQ
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=What%E2%80%99s+said+in+a+subject+line%3F+Framing+the+email+subject+lines+in+health+messages+sent+to+university+students&rft.jtitle=Journal+of+American+college+health&rft.au=Miller%2C+Alison+K&rft.au=Rothman%2C+Alexander+J&rft.au=Lenne%2C+Richie+L&rft.date=2022-02-01&rft.pub=Taylor+%26+Francis+Inc&rft.issn=0744-8481&rft.eissn=1940-3208&rft.volume=70&rft.issue=2&rft.spage=446&rft.epage=452&rft_id=info:doi/10.1080%2F07448481.2020.1754219&rft.externalDBID=HAS_PDF_LINK
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0744-8481&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0744-8481&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0744-8481&client=summon