Modeling the efficacy of persuasive strategies for different gamer types in serious games for health

Persuasive games for health are designed to alter human behavior or attitude using various Persuasive Technology (PT) strategies. Recent years have witnessed an increasing number of such games, which treat players as a monolithic group by adopting a one-size-fits-all design approach. Studies of game...

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Bibliographic Details
Published in:	User modeling and user-adapted interaction Vol. 24; no. 5; pp. 453 - 498
Main Authors:	Orji, Rita, Vassileva, Julita, Mandryk, Regan L.
Format:	Journal Article
Language:	English
Published:	Dordrecht Springer Netherlands 01.12.2014 Springer Nature B.V
Subjects:	Analysis Communication Computer Science Design Design engineering Eating behavior Effectiveness Energy consumption Games Health Health behavior Human behavior Information technology Lists Management of Computing and Information Systems Motivation Multimedia Information Systems Obesity Personality Players Strategy Studies User Interfaces and Human Computer Interaction Gamer types BrainHex Persuasive technology Healthy eating Health Personalized persuasion Tailored persuasion Player typology Serious games Persuasive game Persuasive strategies
ISSN:	0924-1868, 1573-1391
Online Access:	Get full text
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