New product launch decisions with robust optimization

We consider a problem where a company must decide the order in which to launch new products within a given time horizon and budget constraints, and where the parameters of the adoption rate of these new products are subject to uncertainty. This uncertainty can bring significant change to the optimal...

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Bibliographic Details
Published in:	Computational management science Vol. 13; no. 2; pp. 263 - 292
Main Authors:	Cetinkaya, Elcin, Thiele, Aurélie
Format:	Journal Article
Language:	English
Published:	Berlin/Heidelberg Springer Berlin Heidelberg 01.04.2016 Springer Nature B.V
Subjects:	Budgeting Business and Management Collaboration Communication channels Customer services Decision making Decisions Durable goods Growth models Innovations Launches Linear programming Markets Mathematical models Operations Research/Decision Theory Optimization Optimization techniques Original Paper Pharmaceutical industry Product development Product introduction Studies Technology adoption Uncertainty United States > US Bass models New product introduction Robust optimization
ISSN:	1619-697X, 1619-6988
Online Access:	Get full text
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