The platformization of consumer culture: A theoretical framework

This special issue, together with this position paper that accompanies it, aims at providing a comprehensive framework to address this issue, introducing and theorizing the concept of platformization of consumer culture. The overarching scope of this essay is to discuss what is distinctive of the pr...

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Bibliographic Details

Published in:	Marketing theory Vol. 24; no. 1; pp. 3 - 21
Main Authors:	Caliandro, Alessandro, Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Format:	Journal Article
Language:	English
Published:	London, England SAGE Publications 01.03.2024 Sage Publications Ltd
Subjects:	theoretical framework surveillance capitalism digital consumer imaginary Consumer culture platformization
ISSN:	1470-5931, 1741-301X
Online Access:	Get full text
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