Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing

In addition to summarizing the articles included in this Special Issue, this editorial introduction provides a content analysis of 22 years of the Journal of Macromarketing with a focus on quantitative studies. Linking the rich foundation of macromarketing scholarship with novel and purposeful quant...

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Vydané v:	Journal of macromarketing Ročník 44; číslo 1; s. 74 - 80
Hlavní autori:	Stanton, Julie V., DeQuero-Navarro, Beatriz, Domegan, Christine, Wooliscroft, Ben
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Los Angeles, CA SAGE Publications 01.03.2024 SAGE PUBLICATIONS, INC
Predmet:	research methods policy guidance research agendas macromarketing quantitative analysis
ISSN:	0276-1467, 1552-6534
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