Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing

In addition to summarizing the articles included in this Special Issue, this editorial introduction provides a content analysis of 22 years of the Journal of Macromarketing with a focus on quantitative studies. Linking the rich foundation of macromarketing scholarship with novel and purposeful quant...

Full description

Bibliographic Details

Published in:	Journal of macromarketing Vol. 44; no. 1; pp. 74 - 80
Main Authors:	Stanton, Julie V., DeQuero-Navarro, Beatriz, Domegan, Christine, Wooliscroft, Ben
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 01.03.2024 SAGE PUBLICATIONS, INC
Subjects:	research methods policy guidance research agendas macromarketing quantitative analysis
ISSN:	0276-1467, 1552-6534
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!