Customer-centric strategy driving innovativeness and business growth in international markets

PurposeThe motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and customer relationship orientation perform as two distinct constructs in driving firm innovativeness, and how together...

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Bibliographic Details
Published in:	International marketing review Vol. 40; no. 3; pp. 479 - 496
Main Authors:	Tuominen, Sasu, Reijonen, Helen, Nagy, Gábor, Buratti, Andrea, Laukkanen, Tommi
Format:	Journal Article
Language:	English
Published:	London Emerald Publishing Limited 30.08.2023 Emerald Group Publishing Limited
Subjects:	Business growth Customer relations Customer relationship management Customers Decision making Domestic markets Exports Innovations International markets Knowledge management Market strategy Marketing Product development Customer orientation Customer relationship orientation Innovativeness Exporters Business growth Strategic marketing orientations
ISSN:	0265-1335, 1758-6763
Online Access:	Get full text
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