A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm

A significant challenge that analysts and marketing managers often face is predicting future customer buying behavior. Identifying customers who are likely to make purchases down the line and estimating how much they will spend can help companies create more effective marketing campaigns and special...

Celý popis

Podrobná bibliografie

Vydáno v:	Computers in human behavior reports Ročník 18; s. 100616
Hlavní autoři:	Haddadi, Amir Mohammad, Hamidi, Hodjat
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Elsevier Ltd 01.05.2025 Elsevier
Témata:	BG-NBD model CLV prediction Customer lifetime value K-means algorithm Machine learning algorithm Stacking ensemble learning BG-NBD model K-means algorithm Customer lifetime value Stacking ensemble learning CLV prediction Machine learning algorithm
ISSN:	2451-9588, 2451-9588
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!