Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification

PurposeThe purpose of the study is to highlight the relevance of reactance theory for modeling consumer responses to COVID restrictions. The study also aims to critically evaluate the appropriateness of the most established reactance model (the intertwined model) for studying reactance specifically...

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Vydáno v:	International marketing review Ročník 40; číslo 5; s. 894 - 905
Hlavní autoři:	Matarazzo, Michela, Diamantopoulos, Adamantios
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	London Emerald Publishing Limited 12.12.2023 Emerald Group Publishing Limited
Témata:	Behavior Communication Compliance Consumers Coronaviruses COVID-19 Ownership changes Pandemics Public health Threats Consumer behavior Reactance theory COVID restrictions Model specification
ISSN:	0265-1335, 1758-6763
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