Analysing persuasion strategies in online advertising for third-hand cars in Tanzania: translanguaging in the virtual linguistic landscape

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view...

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Bibliographic Details
Published in:	International journal of multilingualism Vol. 22; no. 2; pp. 397 - 414
Main Author:	Eliniongoze Kimambo, Gerald
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 03.04.2025 Taylor & Francis Ltd
Subjects:	Advertisements Advertising Business communication Communication Computer mediated communication Consumers Customers Influence Landscape Languages Linguistic landscape Linguistic Theory Linguistics Multilingualism Nicknames Online advertising Personal names Persuasion Persuasion strategies Referents Semiotics Translanguaging virtual linguistic landscape Tanzania
ISSN:	1479-0718, 1747-7530
Online Access:	Get full text
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