From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East

Since the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon...

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Bibliographic Details
Published in:Environmental management (New York) Vol. 66; no. 2; pp. 232 - 247
Main Authors: DeQuero-Navarro, Beatriz, Aoun Barakat, Karine, Shultz, Clifford J., Araque-Padilla, Rafael A., Montero-Simo, Maria Jose
Format: Journal Article
Language:English
Published: New York Springer US 01.08.2020
Springer Nature B.V
Subjects:
Aquatic Pollution
Atmospheric Protection/Air Quality Control/Air Pollution
climate
Cooperation
Earth and Environmental Science
Ecology
Economic analysis
Economic conditions
Economic diversification
Economics
employment
Environment
Environmental Management
Forestry Management
Geography
Humans
issues and policy
Lebanon
Middle East
Nature Conservation
Politics
Population Growth
Quality of Life
Refugees
Resource management
stakeholders
Sustainability
Sustainable development
Waste Water Technology
Water Management
Water Pollution Control
Lebanon
Middle East
Lebanon
Refugees
Resource management
Sustainable development
Syrian crisis
Macromarketing
ISSN:0364-152X, 1432-1009, 1432-1009
Online Access:Get full text
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Summary:Since the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon, with implications for the Levant and broader Middle East. An analysis of several factors, including geography, climate, population, economics, and politics, offers a holistic and integrative assessment of resource management, quality-of-life (QOL), economic diversification, and inclusive employment. Attention is given to social dilemmas in Lebanon’s consociational politics, and how these dilemmas may be affecting policy making and ultimately sustainable development—locally, nationally, and regionally. The authors share a systemic framework to facilitate understanding and solutions via cooperation and constructive engagement of catalytic institutions, consideration for all stakeholders, and innovative projects that include refugees for best practices to promote sustainable and equitable development, and ultimately peace and prosperity in Lebanon and the Middle East.
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ISSN:0364-152X
1432-1009
1432-1009
DOI:10.1007/s00267-020-01300-w