A glimpse on big data analytics in the framework of marketing strategies

Mining and analyzing the valuable knowledge hidden behind the amount of data available in social media is becoming a fundamental prerequisite for any effective and successful strategic marketing campaign. Anyway, to the best of our knowledge, a systematic analysis and review of the very recent liter...

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Vydané v:	Soft computing (Berlin, Germany) Ročník 22; číslo 1; s. 325 - 342
Hlavní autori:	Ducange, Pietro, Pecori, Riccardo, Mezzina, Paolo
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Berlin/Heidelberg Springer Berlin Heidelberg 01.01.2018 Springer Nature B.V
Predmet:	Artificial Intelligence Big Data Competitive advantage Computational Intelligence Control Data analysis Engineering Internet Machine learning Market strategy Marketing Mathematical Logic and Foundations Mechatronics Methodologies and Application Real time Robotics Social networks Society Social networks Social big data Strategic marketing Social media
ISSN:	1432-7643, 1433-7479
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