A glimpse on big data analytics in the framework of marketing strategies

Mining and analyzing the valuable knowledge hidden behind the amount of data available in social media is becoming a fundamental prerequisite for any effective and successful strategic marketing campaign. Anyway, to the best of our knowledge, a systematic analysis and review of the very recent liter...

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Bibliographic Details
Published in:	Soft computing (Berlin, Germany) Vol. 22; no. 1; pp. 325 - 342
Main Authors:	Ducange, Pietro, Pecori, Riccardo, Mezzina, Paolo
Format:	Journal Article
Language:	English
Published:	Berlin/Heidelberg Springer Berlin Heidelberg 01.01.2018 Springer Nature B.V
Subjects:	Artificial Intelligence Big Data Competitive advantage Computational Intelligence Control Data analysis Engineering Internet Machine learning Market strategy Marketing Mathematical Logic and Foundations Mechatronics Methodologies and Application Real time Robotics Social networks Society Social networks Social big data Strategic marketing Social media
ISSN:	1432-7643, 1433-7479
Online Access:	Get full text
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