How virtual reality affects consumer choice

With high-immersive virtual reality (VR) systems approaching mass markets, companies are seeking to better understand how consumers behave when shopping in VR. A key feature of high-immersive VR environments is that they can create a strong illusion of reality to the senses, which could substantiall...

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Bibliographic Details
Published in:	Journal of business research Vol. 117; pp. 219 - 231
Main Authors:	Meißner, Martin, Pfeiffer, Jella, Peukert, Christian, Dietrich, Holger, Pfeiffer, Thies
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.09.2020
Subjects:	Conjoint analysis Price-sensitivity Satisfaction Variety-seeking Virtual reality Conjoint analysis Price-sensitivity Variety-seeking Virtual reality Satisfaction
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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