APA (7th ed.) Citation

Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., & Pfeiffer, T. (2020). How virtual reality affects consumer choice. Journal of business research, 117, 219-231. https://doi.org/10.1016/j.jbusres.2020.06.004

Chicago Style (17th ed.) Citation

Meißner, Martin, Jella Pfeiffer, Christian Peukert, Holger Dietrich, and Thies Pfeiffer. "How Virtual Reality Affects Consumer Choice." Journal of Business Research 117 (2020): 219-231. https://doi.org/10.1016/j.jbusres.2020.06.004.

MLA (9th ed.) Citation

Meißner, Martin, et al. "How Virtual Reality Affects Consumer Choice." Journal of Business Research, vol. 117, 2020, pp. 219-231, https://doi.org/10.1016/j.jbusres.2020.06.004.